Student Seats loves target audience

Here’s how we got in touch with our first target audience; Marketing graduates. We first pitched them the idea of The Farm in May and accordingly fine-tuned matching their feedback. Feedback like: “6 weeks would be too long“, “I’d be cool to be able to sleep over, if it the accommodation is free of charge” and “August would be best suited. In July I want to chill and by September I want to be fully charged for the job-hunting”

Reaching out
We believe in Reverse Apprenticeship. We do this by allowing those we lead to lead when they feel the need. To embrace this philosophy we started an initiative we call Student Seats. The initiative gives students a chance to participate in business and professional events, after all youngsters can give good and useful input to the seniors of the industry. From time to time we will release free tickets to events related to marketing, communication, social media, design and advertising. Free seats will be announced at our mini-platform http://studentseats.proximity.bbdo.be or handed out to bloggers and student-organisations for distribution.

Our first free event was the Relationship Marketing Congress by Stichting Marketing We, as a sponsor of the event, proposed to fill the free seats with ambitious conversation-savvy youngsters. FREE TICKETS to an event that costs businesspeople an entrance-fee worth €315! Our definition of “The Right Message At The Right Time“. #crisis #opportunity #proximitybbdo #adnerds

The Relationship Marketing Congres is a series of lectures about the newest trends in marketing. We, Proximity BBDO, will talk about how brands can plan and measure an effective social media strategy.